About Us

Why choose us?

Inventing a breakthrough neuroscience technology is just the first step in the long, complicated process of bringing it to market as a viable neuroproduct. From understanding your goals and intended outcomes, to how the commercial technology interfaces with the brain, to navigating patent law and any risks associated with product use — it’s difficult for neuroscientists to take on this journey alone for the first time

How we help

We are cross-trained experts who specialize in shortening the neuroproduct development process and design time to market.

Each stage of our process is led by an experienced, multifaceted team member in fields such as electronics/mechanical design, software programming, neuroscience and materials engineering, electrode design and neuro-stimulation/neuromonitoring.

We act as your hands-on product technology and development arm.

Experience the difference

At Nova Bioelectrics, we manage the entire process starting with planning, design, architecture, product spec and development requirements, design and development, verification and validation including bicompatibility testing, sterility, cleanliness and electrical safety, regulatory applications, production of prototypes for initial marketing and clinical trials and establishment of mass production process.

Management Team

Dr Iyad Farah - Managing Director

Iyad is a founding partner and managing director of Nova Bioelectrics.

Iyad’s educational background was in aeronautical engineering and computational fluid dynamics. The rigorous academic complexity of these subjects has enabled him to rapidly adapt to the intricacies of the medical device industry. Prior to founding the company, he worked for over two decades in Finance and Asset management and was one of the first to devise and implement complex mathematical models to assist investment and asset allocation in the City of London. As Head of Equity Solutions at Aviva Investors, he led a team of innovative fund managers who were responsible for assets exceeding $40 billion.

Rob Oultram - Sales & Marketing UK & US

Rob is leading efforts to establish long term collaborations with clinicians, researchers, early stage companies, R&D departments etc. for Senso Medical & Nova Bioelectrics in the UK, Ireland and USA. Rob has extensive experience running his own business specialising in development of technical textiles & medical textiles. Previously, Rob worked for Gruppo Fiat, Turin, Italy, in SW development & user training.

Holds a BTEC HND in mechanical & manufacturing engineering and BSC in European Business with Technology run jointly by the University of Brighton, UK and the Politecnico di Torino, Italy.

Maroun Farah - Founder & CEO of SensoMedical & CTO of Nova Bioelectrics

Quite a number of SENSOMEDICAL clients, in deep appreciation of Maroun’s vast multi-disciplinary knowledge and experience, call him the Renaissance Man. With over 18 years of experience in medical Neuro-Tech devices, Maroun has orchestrated many successful Neuro-technologies through FDA and CE approvals.

Before founding SensoMedical in 2014, he fulfilled many roles throughout 14 years at Alpha Omega – a renowned Neuro-based products company – including managing Software Teams, becoming R&D Director and Production Manager ( for Neuro Surgery and Neuro Medical products) and culminating in the positions of CTO for Future Products and CPO (in charge of all Product Managers). Previously, Maroun spent 7 years at AMDOCS as a Programmer, IT Team Manager, then Chief Architect of Software Systems – leading the development of Multi-Tier Processing and Big Data systems. He then spent 2 years at Nova Semi-Conductors in San Jose USA where he developed a new chip for Multimedia. In 2010 Maroun received an Award for Excellence in the Israeli Electronics Industry from the late President of Israel – Shimon Peres.

About Nova Bioelectrics